During your time on our BA (Hons) Graphic & Media Design course, you’ll become a professional Graphic Designer learning from industry experienced lecturers. We will support you in gaining work experience with local and national creative media companies, as well as giving you the opportunity to work with professional designers and live clients.
Hear from current student Sylwia Czarnecka
This course will equip you with key skills for launching your exciting career in the creative industry including: editorial design, branding, motion graphics, packaging design, graphic arts, interactive design, graphic illustration, web design, app design, information graphics, book arts, animation and advertising.
As the teaching team are all industry experienced Graphic Designers we are able to impart real-world knowledge, ensuring that you are taught to the standard that the industry will look for in a graduate. We will encourage you to express yourself through distinctive, creative, commercially savvy and ambitious ideas, working on projects individually and collaboratively with students from other disciplines across Hereford College of Arts. You will work in a professional but relaxed studio environment with plenty of individual work space and access to all the latest tech and software.
Our smaller group sizes mean you can receive support and creative challenges from industry-active tutors and technicians – as and when you need it.
You will be encouraged to personalise your journey throughout the course based on your passions and aptitudes, and to develop your own, unique graphic style and apply it to the many career choices available to you.
Explore student work
Your Creative Career
- Graphic Designer (employed)
- Graphic Designer (Freelance self-employed)
- UI/UX Designer
- Marketing Designer/producer
- Motion Graphics Designer
- Editorial and Print Designer
- Brand creator and Manager
- Packaging Designer
- Art worker/Visualiser
- Graphic Artist
- Learning Designer
- Architectural Drafter
- Art Director/ Creative Director
- Studio Manager
More about the course
We take an immersive, project-based approach to learning. This is supported by regular workshops teaching vital creative, technical and software skills. Throughout the course, you’ll work on a wide range of external projects, developing your professional practice.
Being part of a dedicated creative community at HCA means it is easy to work across boundaries, access an exciting range of workshops, and collaborate with students across other disciplines.
- Learn from experienced, practising professionals whose work includes a wide variety of contemporary screen and print media.
- Fantastic access to teaching staff, workshops, and equipment. Consistent challenge and support from an industry skilled team to develop as a designer.
- Explore your own passions, with the option of a graphic arts pathway.
- Work alongside experienced professionals on live industry projects.
- Collaborate with: photography, illustration, and animation students.
- Develop your unique graphic voice and build a career that suits your professional desires.
- A programme of visiting lecturers from around the world bringing cutting edge practice to HCA students.
Our well-developed links with media industries in the region, London, and nationally, offer you invaluable professional experience, the chance of fantastic work placements, and a stimulating external speaker programme. In the past, final year students have also exhibited at high profile graduate showcase exhibitions in London.
- Successful completion of a UK based level 5 qualification such as a Foundation Degree (FdA) or HND in a related subject (evidence of prior learning will need to be provided).
- Portfolio submission or audition (as applicable) and successful interview.
Our new Graphic Arts Pathway is proving increasingly popular. It allows highly creative students to adopt an individual approach to creating experimental and original art within the context of visual communication. Working on the graphic arts develops a broad range of skills that result in versatile, resourceful graduates.
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I really enjoyed working with a number of local businesses, giving me the chance to see my work being used and enjoyed by the public.
What you will study
Introduction to Year One
During the first year, you’ll begin to develop an understanding of fundamental aspects of graphic and media design. These include exploring the creative design process and applying design principles in order to effectively communicate in both print and screen based formats.
You are also introduced to creative practice including modules such as ‘Type, Text & Meaning’, as well as introductions to ‘Interactive Design’, and explorations of ‘Narrative & Sequence’.
Throughout the year studio activity is complemented by a supporting Cultural Studies lecture programme. This lecture series will explore and challenge the role of the ‘Media Arts’ within the social, cultural and political framework of the Western world during the 20th and 21st centuries.
Introduction to Year Two
The second year aims to provide specialist skills and knowledge, by exploring the increasingly important role that ‘Image and Identity’ plays within society. In addition to a programme of Cultural and Professional Studies, you’ll begin formulating a Business Plan for development in year three and will take part in an ‘Entrepreneurship’ module where you will produce graphic artwork and work as a team to create a pop-up shop or exhibition. In the second part of the year, you’re provided with opportunities to explore and challenge our understanding of ‘designing for screen’, and ‘motion graphics’. You’ll also explore a number of different design challenges throughout the year by responding to commissioned live briefs from businesses and external organisations, and you’ll be encouraged to enter national design competitions.
Introduction to Year Three
In the final year, the course provides close and continued advice and encouragement from the staff team. This gives you a supportive platform on which to develop your ideas and specialism further. You’ll work in an increasingly self-directed manner, with a developing emphasis on adaptability, including taking responsibility for your studies and working at a professional level. There is an increased emphasis on research, and critical thinking. A major body of work is produced, which forms the basis of your graduate portfolio that will be crucial to your onward trajectory after the course.
You’ll also work towards a dissertation and final professional practice business plan, including identifying potential markets and selecting your own professional target. Throughout the course, you’ll explore potential areas for employment by visiting design companies, and meeting professional designers who can give you valuable feedback and advice on your portfolio.