Skills in digital media and moving image are among the most in-demand professional skills you can have right now in the creative industries.
This course will give you the foundation you need to thrive either as a freelance content creator, or working with a studio or a brand to bring ideas to life and publish content that has real impact.
Taking advantage of a new custom-built million-pound studio at the heart of a specialist arts school, you will have the space to develop your ideas, while developing a family of multi-disciplinary skills that will let you create dynamic, exciting, varied content.
Live projects and industry briefs will give you real insight into platforms and how to design content with purpose, and an opportunity to build up an industry-ready portfolio while you study.
On a degree at HCA you will have the opportunity to explore subjects and software packages in-depth, getting the support and skills you need to turn your passion for content into your profession. Our scores in the National Student Survey are among the best in the UK – with our students ranking us well above the sector for our teaching, learning opportunities and access to subject-specifc resources.
You will be a part of a truly independent arts school campus at HCA. Working alongside other creatives and creators, you will have the chance to collaborate with like-minded specialists from courses like Illustration and Animation, Games Design and Graphic + Media Design, giving you a chance to experience how contemporary design agencies and brand partnerships work.
Graduates on this course will receive a BA(hons) Digital Content Creation.
Your Creative Career
Career paths include:
> Content Creator
> Digital Marketing
> Motion Graphic Artist
> Social Media Influencer
> Video Production
> Content Production
> Social Media Content Producer
> Content Designer
> Website Content Editor
> Media Strategist
> Chief Creative Officer
> Art Director
What you will study
Practice in Context 1
Develop your understanding of the history, trends and current context of content design and digital storytelling through research and discussion. Who are the key people, products and relationships that have shaped the media – and what are the big questions shaping the future of the industry, from emerging technology and new platforms to its social impact.
Practice 1 – Digital Skills Development
Explore the creative cycle that underpins design, development and creation – research, ideas development, outcomes and evaluation. Develop your ability to initiate, develop and reflect upon your creative response to design challenges using industry software, digital production tools and editing processes.
Practice 2 – Digital Content + Marketing
Explore fundamental aspects of creative content design and production, and apply design principles through project-based learning. Gain an understanding of specific elements within the industry, and how to utilise them in. This might include; digital marketing, digital storytelling + production, brand development, and developing a creative practice.
Foundations for Learning
Work alongside students from other course areas to develop skills essential to becoming a successful creative professional. Improve your ability to research and communicate your ideas, evaluate a project, and build sustainability into your ways of working.
Practice in Context 1
Develop your understanding of the theory that underpins creative approaches. Expand your ability to interpret and evaluate concepts and content, and place them within a wider context – for example the psychology of communication, internet culture and the relationship between branding and social identity.
Practice 3 – Digital Production
Further evolve your own professional creative practice by exploring a variety of visual approaches, storytelling strategies and narrative structures. These might include motion graphics, animation, video + photography and image manipulation. Work on competitions and live briefs for clients, and develop your core skills that are required within the sector.
Practice 4 – Understanding Consumer Behaviour + Business Needs
Develop your understanding of consumer behaviour and the business contexts in which you might work. Elevate your creative practice through a range of design situations which explore the concepts, demands and developments of digital content creation. You will continue to learn through live briefs and competitions. You may choose to focus on areas like market research, using data and analytics, sustainable practices and project evaluation.
Practice in Context 3 – Digital Content Creation
Undertake an independent research project within a preferred specialist area of studio practice. Working with an individual supervisor, you will select a research topic and pursue concepts of culture, context and critical theory.
Practice 5 –
Create a brief of your choosing, with the aim of creating final portfolio projects aimed at strengthening skills in advanced digital content creation, contributing directly to your employability.
Practice 6 – Extended Digital Content Project
Undertake a larger scale design project. The self-directed project will involve research, critical thinking, and the production of creative work for the purpose of continuing to build a graduate portfolio and launch your professional career. The module will include opportunities to create external links with employers and/or clients.
CONTENT IS KING.
A Digital Content Creation degree helps you develop the broad family of digital skills you need to innovate and thrive in an exciting sector of the creative industries.
Studying it at HCA means you are surrounded by specialist staff and students studying degrees in Photography, Illustration + Animation and Graphic + Media Design – each bringing new ideas, and new innovations into the college.
Why study Digital Content Creation at HCA
1 / Content creation jobs are up 300 percent since 2021. Whether you want to be your own brand, or help others find new audiences – get the tools to create content that engages people at HCA.
2 / Get a whole family of digital skills, enabling you to go into a variety of roles within the creative industries, or get started as an entrepreneur or freelancer.
3 / Work in a purpose-built studio space with access to a suite of industry-standard software and equipment.
4 / Be a part of a dynamic campus and work with other innovative creatives and creators.
5 / Learn from specialist creative professionals. You are not just taught the basics in Photoshop – you get industry insight into how to best use it as a creative professional, as well as how to manage client relationships, how to pitch for briefs and how to use software to manage your projects.
APPLICATIONS NOW OPEN
Apply through UCAS now.