Course for Businesses and Professionals

Visualising Your Brand: Engaging Design for Online and Print

Name: Hereford College of Arts
Price range: $

Date

Tuesday 3rd February 2026
Duration

1 Day
Cost

£95 - £125
Tutor

Nicholas Stevenson

Funded by UKSPF, this one-day course will guide you through the basics of good design for print and digital landscapes, and teach you how to put them into practice.

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Overview

This practical one-day workshop is designed for business owners, managers and anyone who wants to confidently create professional-looking visual materials without a dedicated design team. Combining clear, actionable design principles with hands-on exercises, the session takes participants from understanding the basics of layout, typography and colour through to applying these rules to real-world online and print projects.

Across the day, participants learn how to build a cohesive visual identity, communicate their brand values effectively, and make design decisions that look polished and professional. Through guided exercises, easy-to-use free tools, and practical examples, you’ll gain the skills to create graphics, social media visuals, presentations and printed materials that work for your business.

Whether you’re starting a brand from scratch or refining existing guidelines, this workshop offers a highly practical, engaging and empowering way to upgrade your design skills and make your visual communications more effective.

£95 for Herefordshire businesses.

£125 for businesses based outside of Herefordshire.

What you'll learn...

• Core design principles
Understand layout, typography, colour and composition to make your visuals look cohesive and professional.

• Building a visual identity
Apply simple rules to create or refine a brand identity that communicates your values clearly.

• Design for different media
Learn key differences between online and print design, and how to make your visuals effective across platforms.

• Quick and accessible tools
Explore free and easy-to-use tools that make the design process faster and more approachable for non-designers.

• Practical application
Create real examples for your business or projects, from social media graphics to print materials, and gain confidence making design decisions independently.

Who is this for?

Participants:
Gain practical design skills you can apply immediately, creating professional-looking materials that strengthen your brand and communicate your message effectively.

Employers:
Benefit from staff who can produce clear, consistent, visually appealing communications without relying on a dedicated design team or outsourcing. This means saving time, reducing costs, and enhancing your brand presence across online and print channels.

Why is this important?

Strong visual communication is one of the most important skills for any business today. Whether you’re sharing your brand online, creating marketing materials, or producing internal documents, well-designed, thought-out visuals help your message stand out and feel professional and personable.

Nicholas Stevenson against a yellow background

About the Tutor

An award-winning artist, illustrator, designer, animator, songwriter and digital content creator, Nicholas Stevenson brings industry experience and creative passion to their teaching. As well as being the Course Leader for our BA (Hons) Digital Content Creation degree, Nicholas co-organises CMYK Festival of Print and Illustration and works with an impressive line-up of industry partners in his freelance practise. Previous clients include Google Arts & Culture, The New York Times, Bloomsbury, Domestika, and more.

See more of Nicholas' work

Internal view of Digital Skills Centre with students working on computers

FAQs

All materials will be provided, you won't need to bring anything with you unless you want to.

Nicholas will guide you through the creative process and software step-by-step, so you don't need to have previous experience in adobe or similar software.

Basic IT understanding is necessary for this course.

Courses like these can look great on your CV and are great for professional development. Therefore, we award certificates at the end of the course.

All of our short courses are non-credit bearing programmes.

This course will be held at our College Road Campus, in a ground-floor space.

If you have any questions about accessibility, please don't hesitate to get in touch.

You will need to arrive at our campus at 9am to sign in and register for a 9.15 start.

There will be a break for lunch at 12.15 - 1pm.

The day should finish at around 4pm.

We keep our class sizes small so that you benefit from a lot of contact time with the tutor. There will be a maximum of 10 people attending this course.

Yes, there is free parking available on campus. You'll just need to make sure to register your car at reception when you sign in.