Course for Businesses and Professionals

Grab Their Attention: Engaging Video Content for Social Media

Name: Hereford College of Arts
Price range: $

Date

Wednesday 4th February 2026
Duration

1 Day
Cost

£95 - £125
Tutor

Nicholas Stevenson

Funded by UKSPF, this one-day course will guide you through the basics of good content creation, and teach you how to put your skills into practice.

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Overview

This hands-on one-day workshop is designed for anyone who wants to grow their audience, create engaging content, and make social media posts that really connect with others. Blending strategy, practical skills, and easy-to-use tools, the session guides participants from understanding their audience to producing content that connects and performs.

Across the day, participants will learn how to plan achievable and engaging content, create visuals and videos using free and accessible tools, and optimise posts to reach and engage the right people. Through guided exercises, practical tips, and real-world examples, you’ll gain the confidence and know-how to manage social media effectively, save time, and measure what’s working.

Whether you want to build your personal brand, promote your business, or simply use social media more strategically, this workshop offers a practical, engaging and high-impact way to make social media work for you.

£95 for Herefordshire businesses.

£125 for businesses based outside of Herefordshire.

What you'll learn...

• Capturing quality visuals
Learn simple techniques for taking photos and recording videos that look polished and professional.

• Editing for impact
Use easy editing tools to enhance your images and videos quickly, making your content more engaging.

• Designing posts that stand out
Apply basic layout, text, and visual hook principles to create cohesive social media posts that grab people's attention.

• Repurposing content efficiently
Discover how to adapt one piece of content across different platforms without extra effort.

• Measuring and improving performance
Learn quick methods to see which posts resonate with your audience, and use insights to make your content even more effective.

Who is this for?

Participants:
Gain practical skills to create engaging social media content efficiently, build an audience that matters, and measure success with confidence.

Employers / Business Owners:
Benefit from staff who can plan, produce, and optimise content strategically, helping to grow your brand presence online without additional cost or resources.

Why is this important?

In today’s fast-moving digital world, businesses benefit when employees can create high-quality social media content in-house. This workshop equips your team with the skills to produce professional visuals, videos, and posts without relying on external agencies, saving time and cost. Staff gain the confidence to engage audiences effectively, measure what works, and keep your brand visible, consistent, and competitive online.

Nicholas Stevenson against a yellow background

About the Tutor

An award-winning artist, illustrator, designer, animator, songwriter and digital content creator, Nicholas Stevenson brings industry experience and creative passion to their teaching. As well as being the Course Leader for our BA (Hons) Digital Content Creation degree, Nicholas co-organises CMYK Festival of Print and Illustration and works with an impressive line-up of industry partners in his freelance practise. Previous clients include Google Arts & Culture, The New York Times, Bloomsbury, Domestika, and more.

See more of Nicholas' work

Internal view of Digital Skills Centre with students working on computers

FAQs

All materials will be provided, you won't need to bring anything with you unless you want to.

Nicholas will guide you through the creative process and software step-by-step, so you don't need to have previous experience in adobe or similar software.

Basic IT understanding is necessary for this course.

Courses like these can look great on your CV and are great for professional development. Therefore, we award certificates at the end of the course.

All of our short courses are non-credit bearing programmes.

This course will be held at our College Road Campus, in a ground-floor space.

If you have any questions about accessibility, please don't hesitate to get in touch.

You will need to arrive at our campus at 9am to sign in and register for a 9.15 start.

There will be a break for lunch at 12.15 - 1pm.

The day should finish at around 4pm.

We keep our class sizes small so that you benefit from a lot of contact time with the tutor. There will be a maximum of 10 people attending this course.

Yes, there is free parking available on campus. You'll just need to make sure to register your car at reception when you sign in.