Keileigh Newman

‘Sakura Asura’ was a brand created for women by women. To create a safe space for women in what is considered a ‘male dominated field’, to protect and support them and when playing games. 

Gaming is something I love to do, like for many people it’s an escape. But, for women, we are often met with misogyny and are made to feel unwelcome, hardly an escape. What I wanted to achieve was to create a concept to start the conversation that women have every right to be into gaming and there is room for them within.