Over her 35 year working life Heidi has had various careers in retail, hospitality and media, working for both national and independent companies including Marks & Spencer, Newsquest and Advent Media.
Yet her interest has always remained with Herefordshire and the people and businesses within it, and this lead her to launch her own publishing company and series of regional glossy lifestyle magazines, in which she featured many of the area’s creative geniuses and emerging artists, while giving us a look ’through the keyhole’ at some of the finest properties, eateries, activities, heritage and fascinating people of our amazing county.
After selling the magazines in 2010, Heidi developed Minx Media Ltd, a Marketing, Business Development and Leadership training consultancy.
As well as consulting to regional businesses privately, she also delivers a plethora of courses at various learning and training organisations across the Midlands for businesses wanting to develop their own or their team’s knowledge and skills in Business and Personal Development.
Her own continued professional development has seen her become a member of the Institute of Leadership and Management with distinctions and she uses those practices in her work.
In 2015 Heidi also launched Eat Sleep Live Herefordshire to support the destination marketing of Herefordshire and the tourism businesses that make our county a wonderful place to eat, sleep and enjoy.
Since 2012 she has brought her business skills to the college to offer practical workshops in Marketing tailored for the retail, tourism and small business sectors to enable them to sell their products and services using modern and traditional methods that are right for their specific business.
Such is her passion to support regional businesses and the community, Heidi’s ‘hobbies’ see her on various trading Boards and steering groups, and she is also Vice President for the British Red Cross for Herefordshire, Shropshire and Worcestershire as a voluntary role.
She also adores her dog, Riley, and long country walks exploring where else, Herefordshire of course.